Description: Let’s be honest. Programmatic buying is complicated. With so many pieces of data and technology involved, running a programmatic campaign can feel like putting together a 5,000-piece jigsaw puzzle. Of a blue sky. On a cloudless day.
As TV host and comedian Jimmy Kimmel quipped recently during one
of his shows, programmatic is “the gluten of advertising.”1 Marketers
know it’s cool, and they’re certain it’s something they should be doing. But
many, even those already doing it, don’t necessarily understand all the
perplexing technology behind the trend or how to harness their audience
data to maximize efficiency.