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Market research or market research is a process of systematically collecting, recording and analyzing data and information about product, customer, competitors, services and market. Marketing research is a form of business research and is generally divided into two categories: consumer market research and business-to-business (B2B) market research, which was previously known as industrial marketing research. Other forms of business research are Market research, Product research, and advertising research. Organizations engage in marketing research for two reasons: to identify and solve marketing problems. This distinction serves as a basis for classifying marketing research into problem identification research and problem solving research.